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MCN Institutional Research Institute completed 20 million A round of financing, led by Weibo

MCN Institutional Research Institute completed 20 million A round of financing, led by Weibo
On March 20th, the MCN organization “Cross-Research Institute” announced that it had completed an A round of financing with a budget of 20 million yuan, and the leading investor was Sina Weibo.”Crazy Research Association” said that this round of financing will mainly be used for its content upgrade, e-commerce, and overseas diversified layout.It is hoped that the data shows that the main body of the operation of the “Symposium” is Beijing Weihao Technology Co., Ltd., hereinafter referred to as Beijing Infinix Zhongnong Business Consulting Co., Ltd., which was established on June 17, 2013. Legal representative Gao Zheming, chairmanGao Zheming, vice chairman, general manager Fang Dun, registered capital of 333.30,000 yuan, Sina Weibo Innovation Community Development Co., Ltd., Beijing Huoguo Science and Technology Center (Limited Partnership), Ningbo Wei Li Investment Management Partnership (shareholding ratio), the shareholding ratio is 59.41%, 30.60% and 9.99%.Beijing Huanguo Science and Technology Center (Limited Partnership) is jointly held by General Manager Fang Yedun and co-founder Zhang Ximan, and Ningbo Wei Li Investment Management Partnership (Limited Partnership) is the platform for Wei Li Investment.According to the information provided by the company, the “Cracked Research Society” was established in Beijing and received angel investment from Weili Capital. The team currently has about 50 people. It is a MCN institution rooted in China ‘s radiation overseas. Its core team members and responsibilities are divided.Including: Amir Gal-Or from Israel, is the company ‘s investor, director and chairman of INNONATION; Fang Yedun from China is the company ‘s co-founder and CEO; Raz Gal-Or from IsraelOr) is a co-founder responsible for overseas business; Zhang Ximan from China is a co-founder and chief operating officer responsible for e-commerce business and operations; Liu Qi from China is a co-founder and chief content officer,Responsible for content construction and planning; Xing Yue from the United States is responsible for video appearance and participation in content planning.Content system architecture, the content products of the “Crypt Research Society” mainly include video content with the main line of “China under the perspective of crooked nuts”, vertical video content with the main line of “overseas products and knowledge”, and “helping China”There are three main categories of foreign language video content with “Outbound” as the main line.Mainly through Weibo, B station, Douyin and Youtube, Facebook, Instagram, Tik Tok for distribution.In addition, the Wise Research Institute has also conducted many large-scale variety shows and co-productions with Tencent Video.As of February 2020, Affiliated Research Institute has accounted for new media matrix accounts such as “Affected Nut Research Association”, “Local Specialties” and “YChina”, and the entire network has more than 70 million followers.Following the core concept of “Let the world’s youths understand China”, the Crazy Research Society has launched street interviews including “Since the Group of Crazy Nuts Came to China” in the past three years.》 Various original video programs that help marginalized people speak, help alleviate social prejudice, and eliminate stereotypes.”YChina” has also become a unique content channel on Facebook that comprehensively introduces China.At the same time, the Crooked Society also incubated and signed more than 40 COL (Cultural Public Opinion Leaders, that is, video content celebrities with rich perception and strong expressive power of their own culture and Chinese culture).They are from Israel, the United States, Australia, Spain, Argentina, Japan, Thailand and other countries and regions, covering 10 vertical areas including food, beauty, fashion, travel and so on.This has also resulted in the “skewed seminar” gradually becoming a comprehensive cultural creativity and content production institution.The extent of commercialization, the current source of income of the company is mainly commercial advertising, e-commerce and overseas integrated marketing.The team has served more than 300 first-tier domestic and foreign brands including JEEP, Google, Huawei and others.Since the end of 2018, the Wise Research Association has been actively deploying more business paths including e-commerce sales and knowledge of how to internalize.A few days ago, Crazy Research has officially become a strategic partner of Tmall international e-commerce content, and jointly promote cross-border e-commerce business through live broadcasts and short videos.On March 8th, the affiliated broadcaster “Beltech” received more than 800,000 GMV and more than 3,000 sales conversions for the first live broadcast.In fact, the team is also actively looking for partners, hoping to create new business sectors such as live streaming of e-commerce and course services.Sauna, Ye Wang Bai Jinlei editor Li Weijia proofread Liu Yue