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The amount of sponsorship for the Tokyo Olympics is at an all-time high, extending beyond 80 companies

The amount of sponsorship for the Tokyo Olympics is at an all-time high, extending beyond 80 companies
14 global partners of the International Olympic Committee and 15 gold partners of the Tokyo Olympics.On March 24, the International Olympic Committee issued a statement on its official website, saying that it had decided with the Japanese government to determine that the Tokyo Olympics should be postponed until 2020, but no later than the summer of 2021.This will undoubtedly be a huge blow to the sponsors and broadcasters of the International Olympic Committee and the Tokyo Olympic Games. The International Olympic Committee and the Tokyo Olympic Organizing Committee need to come up with detailed plans as soon as possible to coordinate their interests.According to public data released by the International Olympic Committee, domestic sponsors of the 2020 Tokyo Olympics are divided into three levels, including 15 gold partners, 32 official partners, 19 official supporters, a total of 66 sponsors,With a total amount of more than US $ 3.3 billion in sponsorship, domestic companies in Japan have shown great enthusiasm for the local antique Olympics.According to media reports, this figure is about three times the amount of sponsorship for the 2008 Beijing Olympic Games, and it has also exceeded the amount of sponsorship for the last two World Cups. The amount of sponsorship for the Tokyo Olympic Games has reached a record high in sports history.If IOC’s global sponsors are counted internally, this number will be even more alarming.The IOC currently has a total of 14 global partners. There are not only familiar companies like Alibaba, Coca-Cola, IC, Samsung and others, but also Bridgestone, Toyota and Panasonic.Unlike the aforementioned 66 domestic sponsor models in Japan, 14 global partners are directly cooperating with the International Olympic Committee. The current cooperation cycle is the 2020 Olympic Games, 2022 Winter Olympic Games, 2024 Olympic Games and 2026Winter Olympics.According to reports, the above 14 global partners will pay the International Olympic Committee about US $ 1 billion annually.Whether it is a domestic sponsor of the Tokyo Olympic Games or a global partner of the International Olympic Committee, the extension of the 2020 Tokyo Olympic Games means that their related rights and interests have also occurred, and many of the early attraction for the Tokyo Olympic Games may also become useless.How to remedy some losses, they are also eager to get answers from the International Olympic Committee and the Tokyo Olympic Committee.In addition, broadcast income is also an important source of income for the International Olympic Committee and the Tokyo Olympics.Among them, NBC Global has maintained a long-term cooperative relationship with the International Olympic Committee. Since the 1988 Seoul Olympics, it has always had the right to broadcast the Olympics in the United States.In 2011, NBC Universal took 43.The bid of 800 million US dollars was successful, and its Olympic broadcasting rights were reserved until 2020.In 2014, the International Olympic Committee and NBC Universal integrated a new broadcast agreement. This agreement, which starts from 2021 and ends in 2032, is worth 76.US $ 500 million, the International Olympic Committee Chairman Bach said at the time, “This agreement will guarantee the financial stability of the Olympic Games in the long run, especially for the future Olympic Games host city, the Olympic Committee of various countries and regions, and various international individual sports associations.Speaking.According to US media reports, the NBC Universal Alliance announced that the Tokyo Olympic Games’ advertising revenue has reached 12.500 million US dollars, also set a new record.The extension of the Tokyo Olympics will definitely disrupt NBC Universal ‘s broadcast and advertising arrangements, and it faces a very high budget risk. The IOC also has a lot of work to do to ensure the rights and interests of such broadcasters.Sauna, Ye Wang Xu Bangyin editor Zhang Yunfeng proofread Liu Jun