With over 100 million access users, Ali force local life

With over 100 million access users, Ali force local life
The rider measures the temperature before taking the meal.Senior executives provided a picture “In the coming year, we will bring more than 1 billion daily visitors and more transaction traffic to merchants.”Alibaba is fully entering the field of local life.　　From the beginning of 2020, Hu Xiaoming, chairman of Ant Financial, concurrently served as chairman of Ali Local Life Service Company, and the organizational structure has been adjusted accordingly, breaking through business barriers and recombining, forming three home-to-home, store-to-business, business-to-business, and innovation business groups, And logistics (instant delivery), new retail and life services three business units.　　On March 16, under the epidemic, Local Life published “Business Conference 2020” on the Internet. Wang Lei, a partner of Alibaba Group and the president of Alibaba Local Life Service Company, announced that he would continue to keep his commission below 3% in the next year.-5% level, the preferential loan interest rate that supports businesses to fight against the epidemic is 50% lower than other platforms.Completely, fully embracing the open platform of Alipay digital life, the future goal of Alibaba ‘s local life is also gradually clear: “To achieve a complete digital upgrade of online and offline integration for 1 million merchants, we will not accept orders for private domain applets provided for merchants.Divided commissions . “” The epidemic greatly accelerated the progress of the digital upgrade of the local life service industry.”Wang Lei said,” The next new competition will no longer be a circuit for realizing traffic, not a new service. “It is a circuit developed by merchants and us.”Sauna, Ye Wang, Liu Chang, hungry, announced the small and medium-sized catering assistance plan. On April 13th, hungry, announced that it has packaged nearly 40,000 outdoor advertisements, 100,000 hotel TV advertising spots and 4.8 million units in 80 cities across the countryInternet TV resources are all freely available to small and medium-sized catering businesses around the world to help them broadcast advertisements.It is reported that Wuhan food delivery merchant Cangqiaojia, Shenyang food delivery merchant Jiale, Hangzhou food delivery merchant Qiaocun 28 dishes, Hangzhou food delivery merchant Yinchuan exquisite Japanese food and other catering brands as the first batch of brands, use these ads for free this weekThe brand, then hungry? In addition, continue to communicate with more takeaway merchants to join.　　This is one of the components of the “Spring Thunder Plan 2020” that Alibaba helps small and medium-sized enterprises. Are you hungry? Hope you can gradually reduce the marketing costs of the catering enterprises after the epidemic, especially to help small and medium-sized catering businesses find more consumers.In the recently concluded Alipay “318 City Life Week”, the hungry data showed that there were more than 80,000 hot pot restaurant orders before the epidemic, and sales of more than 60,000 milk tea shops returned to the epidemic, even increasing.　　In addition to funding and flow support, Ali Local Life is helping merchants build digital products and operating capabilities.In fact, online food design, even if it is a picture taken, may affect the conversion by 3 to 5 times.Wang Lei said that local life will provide perfect tools and services to communicate with merchants to undertake the arrival of traffic.　　On April 7, the Alibaba Group budget announced that it will launch the special action “Spring Thunder Plan” to assist SMEs again after 11 years.Among them, Alibaba Local Life has launched the support measures. At present, more than 300,000 local life merchants across the country have been able to reduce takeaway commissions; more than 10,000 merchants have received low-interest loans ranging from 5,000 yuan to 50 million and special fund support, The total amount has exceeded 1 billion; a total of more than 200,000 merchants “takeaway quickly”; Jiajiayue, Fat Donglai and other regional business supermarket leaders, Shangri-La, Westin Xi’an and other high-end hotels have been launched online”Resume online”.　　The next empowered merchant, leveraging on Alibaba Ecology. In April 2018, Alibaba acquired a takeaway service provider wholly-owned by US $ 9.5 billion, and then established a local life service company.In June 2019, Wang Lei announced in an interview that the integration was basically completed.At this time, Taobao, Alipay, Feizhu, Youku and other Alibaba business users were introduced, and the number of active users who are hungry has continued to grow.　　After opening up with Alipay, Taobao, Tmall, Gaode and other national-level traffic portals, Alibaba’s local life platform announced that it will be able to bring more than 1 billion visitors to businesses every day.This made Wang Lei confident.Next, what Ali Life wants to do is enable businesses.　　Ali’s local life has set itself a short-term goal of surpassing its opponents in three years.In order to achieve such a goal, Zhang Liang, vice president of Ali Local Life, said that he will serve the merchants and the long-term consumers through the ecological capabilities of the Ali economy.Zhang Liang, who has worked in Alibaba for ten years, has become the head of the Life Services Division through this round of organizational restructuring.　　In order to leverage the Group’s 800 million monthly users and more than 700 million active buyers every year, Ali Local Life “refers” various merchants to set up a Tmall flagship store and log in to get a good deal.In 2019, Tmall’s “Double 11” Mega Club saw local life catering merchants for the first time.　　At the same time, the service industry is becoming mediaized and community-based.”Everyone used to think that live broadcasts, short videos are a time-consuming entertainment product, far from the catering industry.Now, many businesses are doing live catering, and one income is hundreds of thousands of dollars. “Wang Lei said,” The industry expects the digital upgrade to make a substantial progress. This is our mission. We are working together with business partners to create newset off.”